What constitutes 'unprofessional conduct' as per the board’s regulations?

Practicing under a false name is considered 'unprofessional conduct' according to the board's regulations because it undermines the integrity and transparency that are fundamental to the patient-practitioner relationship. When an optometrist uses a false name, it can create confusion, mistrust, and potential legal issues for patients seeking care. Transparency in identification allows patients to verify credentials, understand their healthcare provider's qualifications, and ensure compliance with licensing requirements.

This regulation is in place to maintain high ethical standards within the profession, ensuring that practitioners are accountable and responsible for their actions. The use of a false name can also hinder regulatory oversight, making it difficult for boards to monitor the practice and protect the public from unqualified or unethical practitioners. In essence, it is crucial for ensuring patient safety and upholding the profession's integrity.